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Blog
BRAX news
A few days ago, a very special workshop took place at Brax: “Future here we are”! The focus here was not on figures or strategies - but on the people who are shaping our future: our trainees.
What makes this workshop so special?
Our young talents from all areas - from industrial clerks to IT specialists and fashion tailors - worked together on the big issues of the future:
🌍Internationalization - What does fashion look like in a globally networked world?
💻 Digitalization - Which technologies are driving us forward?
🌱 Sustainability - How can we act responsibly?
🤝 Corporate culture - What makes us strong as a team?
The energy & creativity of our trainees was impressive! They think ahead, question the status quo and bring in new perspectives. That's exactly what drives us forward as a company.
✨ New showroom in Düsseldorf
It was time for something new! At Rather Str. 49, the “White House”, we opened our new showroom and created an inspiring place for our collections...
On Saturday, around 120 guests came together to toast this milestone with us. It was an evening that focused on good conversation and genuine encounters - and one that we will remember for a long time to come.
25 years of Raphaela by Brax. We celebrated this glittering anniversary high up in the Qomo restaurant in the Rheinturm Düsseldorf, 170 meters above the city lights....
With 100 guests, an extraordinary dinner and a combination of live music and DJ sounds, we celebrated the success of this brand - and thanked all the people who make Raphaela by Brax what it is: a success story full of passion for fashion.
In order to target young talent, students at the AMD Akademie Mode & Design Düsseldorf analyzed our attractiveness as an employer....
As part of a project, they analyzed our attractiveness as an employer for young talents and presented innovative ideas for optimizing our recruiting strategies. The inspiring results provide us with valuable food for thought, which we will incorporate into our future measures. A big thank you to everyone involved.
Sustainability and innovation go hand in hand for us: since August 2024, we have been sourcing part of our electricity from a new photovoltaic system at our Herford site.
✔️ 1,246 modules in our high-bay warehouse
✔️ 548 kWp total output
✔️ 520 megawatt hours of electricity production per year
✔️ 220 tons of CO2 savings per year
A big step for the energy transition as part of our sustainability strategy! We are delighted to have realized this project together with Planet in Green from the region and thus actively promote our environmental goals.
