Blog

Brax news

Herford, 2/10/2026

Store Workshop

On February 10, around 75 colleagues came together to set the course for the new spring/summer 2026 season.

After a warm welcome from Lars Bultink, Frauke Schelkes, and Timo Häberle, the following topics were discussed:

› Strategy & CRM: We are looking ahead with smart CRM approaches and a clear focus on the 2026 portfolio.

› Review & Preview: From the new store opening in Munich to the roadshow – our review of 2025 makes us proud, and the outlook for the new campaign and the outdoor offensive starting in fall/winter 2026 leaves us wanting more!

› Merchandise check: In the deep dives into the Spring/Summer 2026 women's and men's collections, we deepened our passion for stylish, smart fashion.

› Operations: Finally, there were important updates on personnel requirements and information from the works council.

The positive energy was contagious! Many thanks to everyone involved for the inspiring exchange. We are ready for a successful 2026!

Münster, 6/13/2025

Bicycle city meets fashion

On June 13, a special promotion took place around our store in Münster: Two teams distributed over 1,500 Brax saddle covers with QR codes in the city center. The campaign ensured visibility, fresh color accents, and a lot of attention for our brand.

From Prinzipalmarkt to Aasee. Over 1,500 bicycles were given a fresh new look in Brax colors. The QR code led to a surprise in the store or online shop.

Together with Amber Media and in perfect weather, our colleagues Tina Schulze and Annika Fröhlich accompanied the campaign—and experienced lots of positive reactions firsthand.

Herford, 6/4/2025

AOK Company run: Team spirit over 5 kilometers

A total of 2,700 participants took part in this year's AOK company run, including 70 motivated colleagues from our company.

With summer temperatures and a relaxed atmosphere, the event was a complete success. What made it particularly enjoyable was that the focus was on the shared experience, supported by team spirit, new running shirts, and great camaraderie. Our trainees took on the organization with great enthusiasm—a big thank you for your efforts!

München, 5/26/2025

Hello Munich

On Wednesday, May 14, 2025, we opened our new store in the Riem Arcaden shopping center in Munich. The Brax womenswear and Brax menswear brands are presented in a 125 m² retail space.

The four-person sales team led by store manager Patricia Metz is thrilled with the store's new look and is looking forward to welcoming many customers.

Herford, 3/20/2025

First After Work Event

Our first after-work event took place in glorious spring weather. From 4:30 p.m., around 105 employees enjoyed cool drinks, good music, and relaxed conversation in a laid-back atmosphere—the perfect way to end the working day.

At the same time, we celebrated the opening of our new co-working space—an inspiring place for creative work and the exchange of ideas. Here, colleagues can come together flexibly, brainstorm, and network.

A successful start that leaves us wanting more! We are already looking forward to the next after-work event later this year.