Blog

BRAX news

Münster, 6/13/2025

Bicycle city meets fashion

On June 13, a special promotion took place around our store in Münster: Two teams distributed over 1,500 Brax saddle covers with QR codes in the city center. The campaign ensured visibility, fresh color accents, and a lot of attention for our brand.

From Prinzipalmarkt to Aasee. Over 1,500 bicycles were given a fresh new look in Brax colors. The QR code led to a surprise in the store or online shop.

Together with Amber Media and in perfect weather, our colleagues Tina Schulze and Annika Fröhlich accompanied the campaign—and experienced lots of positive reactions firsthand.

Herford, 6/4/2025

AOK Company run: Team spirit over 5 kilometers

A total of 2,700 participants took part in this year's AOK company run, including 70 motivated colleagues from our company.

With summer temperatures and a relaxed atmosphere, the event was a complete success. What made it particularly enjoyable was that the focus was on the shared experience, supported by team spirit, new running shirts, and great camaraderie. Our trainees took on the organization with great enthusiasm—a big thank you for your efforts!

München, 5/26/2025

Hello Munich

On Wednesday, May 14, 2025, we opened our new store in the Riem Arcaden shopping center in Munich. The Brax womenswear and Brax menswear brands are presented in a 125 m² retail space.

The four-person sales team led by store manager Patricia Metz is thrilled with the store's new look and is looking forward to welcoming many customers.

Herford, 3/20/2025

First After Work Event

Our first after-work event took place in glorious spring weather. From 4:30 p.m., around 105 employees enjoyed cool drinks, good music, and relaxed conversation in a laid-back atmosphere—the perfect way to end the working day.

At the same time, we celebrated the opening of our new co-working space—an inspiring place for creative work and the exchange of ideas. Here, colleagues can come together flexibly, brainstorm, and network.

A successful start that leaves us wanting more! We are already looking forward to the next after-work event later this year.

Herford, 3/3/2025

Next Generation

A few days ago, a very special workshop took place at Brax: “Future here we are”! The focus here was not on figures or strategies - but on the people who are shaping our future: our trainees.

What makes this workshop so special?

Our young talents from all areas - from industrial clerks to IT specialists and fashion tailors - worked together on the big issues of the future:

🌍Internationalization - What does fashion look like in a globally networked world?

💻 Digitalization - Which technologies are driving us forward?

🌱 Sustainability - How can we act responsibly?

🤝 Corporate culture - What makes us strong as a team?

The energy & creativity of our trainees was impressive! They think ahead, question the status quo and bring in new perspectives. That's exactly what drives us forward as a company.