Blog
BRAX news
Sustainability and innovation go hand in hand for us: since August 2024, we have been sourcing part of our electricity from a new photovoltaic system at our Herford site.
✔️ 1,246 modules in our high-bay warehouse
✔️ 548 kWp total output
✔️ 520 megawatt hours of electricity production per year
✔️ 220 tons of CO2 savings per year
A big step for the energy transition as part of our sustainability strategy! We are delighted to have realized this project together with Planet in Green from the region and thus actively promote our environmental goals.
On September 13, we had the pleasure of presenting the latest fall/winter trends together with the fashion house Garhammer in Waldkirchen - and in the best of company! Our brand ambassadors Ana Ivanović and Bastian Schweinsteiger generated absolute enthusiasm and gave exciting insights into their collaboration with BRAX in a relaxed talk with presenter Tom Bartels.
The fashion show with our latest looks, accompanied by live music and culinary highlights, created a unique atmosphere that was palpable for the 750 or so guests. The meet & greet with Ana and Bastian was of course the absolute highlight of the evening!
On 05.09.2024 we were delighted to open the doors of our new store in the Westfield Shopping Center South in Vienna-Vösendorf! From now on you will find our latest collections of Brax Womenswear, Brax Menswear and Raphaela by Brax on an impressive 306 m².
The store design offers a number of highlights: A light-flooded ceiling area and a cozy lounge invite you to linger. With the tiled walls and warm herringbone parquet flooring, we have created a real oasis of well-being.
Our team of five, led by store manager Malina Reitter, gave the first customers a warm welcome with cool drinks and a great atmosphere. The atmosphere was great right from the start - the perfect start to our new store!