In order to fill young people in the region with inspiration for fashion, BRAX appears at careers fairs in Herford. Sparkasse provides a platform for this and, once a year, all interested parties meet up at the old goods station under the title of "Herford bildet aus" ("Herford educates"). BRAX also gives information on applicant projects at vocational training colleges and secondary schools locally. As the largest provider of training in industrial management in the Herford/Minden/Lübbecke district, this was the perfect platform to give potential apprentices an insight into the company.
The BRAX offering includes 15 places each year to train in industrial management and two places for fashion dressmakers. In addition to this, since 2007 there has been the opportunity to gain qualifications in digital media design and warehouse logistics. In total, BRAX trains around 50 apprentices per year across all year groups.